BLUEY FANCY FRUIT
June 11, 2025
ReAL FOOD RATING
LIMIT
Price
Where to Buy
MANDY'S TAKE
“Bluey’s Fancy Fruit Bar might seem like a healthier choice thanks to its cute branding and a 4-star Health Star Rating (HSR). But don’t be fooled. Behind the cheerful packaging is a bar built on ultra-processed sugars, refined oils, additives, and fibre fillers. While it does contain whole grains and a small amount of fruit, the reality is it’s much closer to a confectionery snack than a real food option. It’s a classic example of how the HSR system can mislead parents.”
RATING BREAKDOWN
Real Food Processing Score: 1/5
- Still primarily sugar
- Ultra-processed base
Additive Score: 3/5
- Natural colours (big win!)
- Still has artificial flavours
Nutrition Score: 1/5
- 70%+ sugar content
- Zero nutritional benefit
NUTRITION SNAPSHOT
Postives
- Contains whole grains (51%) as the first ingredient (oats, barley)
- Includes some recognisable real food ingredients like shredded coconut and dried apple
Negatives
- 4 Star HSR masks poor ingredient quality
- Glucose (ultra-processed sugar) is the second ingredient
- Multiple added sugars: glucose, sugar, honey, fruit sugars
- Yoghurt compound contains ultra-processed ingredients (sugar, vegetable fat, emulsifier)
- Preservative 220 (sulphites) in fruit pieces
- Refined sunflower oil
NUTRITION SNAPSHOT
Negatives
Natural colours (not artificial)
Limited whole food ingredients beyond oats
Contains glycerine additive
Fibre partly from extracted chicory root
Positives
Colours: Natural
No Artificial Colours: Win!
WHO'S IT FOR?
Age Suitability
- Babies & Toddlers
- Kids (limit wherever possible)
- Teens (limit wherever possible)
- Adults (limit wherever possible)
Special Diets
- Contains gluten
- Contains milk
- Contains soy
- Contains sulphites
- Contains wheat
BETTER OPTIONS
- Homemade peanut date bars (just 3 ingredients)
- Fresh dates stuffed with nut or seed butter
- 100% wholefood bars made from nuts, seeds, and fruit only
- Unsweetened muesli with plain yoghurt and fruit
MAKE IT YOURSELF
Want a healthier alternative? Try a homemade version!
“These use healthy and nutritious ingredients” – Mandy
Check out the Recipe
Choc Oat Muesli Bars
Are you struggling to find a school-friendly muesli bar? Well, now the struggle is over. I have created the ultimate budget-friendly and school-friendly muesli bar that your kids w
THE VERDICT
Despite its wholesome branding and 4-star Health Star Rating, Bluey’s Fancy Fruit Bar is far from a real food option. It’s built on ultra-processed sugars, refined oils, fibre fillers, and additives, including sulphur dioxide. While it does contain whole grains, these benefits are overshadowed by the heavy processing and misleading health halo. A classic example of how marketing can trick even the most well-intentioned shopper. There are far better wholefood-based snacks for kids that offer real nourishment — without the hype.
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